YSL Beauty

OVERVIEW

YSL Beauty sought to elevate its digital acquisition strategy by optimizing the newsletter signup journey across its e-commerce platform. The goal was to transform a routine data-capture process into a premium, high-converting touchpoint that reflects the brand’s luxury identity. By identifying friction points and redesigning the subscription flow, the project aimed to reduce drop-off rates and build a more robust community of loyal customers through an engaging and personalized entry into the YSL ecosystem.

YEAR

2025

ROLE

UI UX Designer

SERVICES

UX Design

About the project

My Role

As the UI/UX Designer, I audited the existing signup funnel to create a more frictionless and aesthetically refined user experience. I redesigned key entry points from interactive pop-ups to streamlined footer forms ensuring they felt like an integrated part of the luxury shopping journey rather than an interruption. By simplifying form fields and enhancing the visual hierarchy, I successfully optimized the path to subscription, balancing YSL’s high-fashion elegance with a high-performance design that drove measurable growth in user engagement.

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YSL Beauty

OVERVIEW

YSL Beauty sought to elevate its digital acquisition strategy by optimizing the newsletter signup journey across its e-commerce platform. The goal was to transform a routine data-capture process into a premium, high-converting touchpoint that reflects the brand’s luxury identity. By identifying friction points and redesigning the subscription flow, the project aimed to reduce drop-off rates and build a more robust community of loyal customers through an engaging and personalized entry into the YSL ecosystem.

YEAR

2025

ROLE

UI UX Designer

SERVICES

UX Design

About the project

My Role

As the UI/UX Designer, I audited the existing signup funnel to create a more frictionless and aesthetically refined user experience. I redesigned key entry points from interactive pop-ups to streamlined footer forms ensuring they felt like an integrated part of the luxury shopping journey rather than an interruption. By simplifying form fields and enhancing the visual hierarchy, I successfully optimized the path to subscription, balancing YSL’s high-fashion elegance with a high-performance design that drove measurable growth in user engagement.

Smooth Scroll
This will hide itself!

YSL Beauty

OVERVIEW

YSL Beauty sought to elevate its digital acquisition strategy by optimizing the newsletter signup journey across its e-commerce platform. The goal was to transform a routine data-capture process into a premium, high-converting touchpoint that reflects the brand’s luxury identity. By identifying friction points and redesigning the subscription flow, the project aimed to reduce drop-off rates and build a more robust community of loyal customers through an engaging and personalized entry into the YSL ecosystem.

YEAR

2025

ROLE

UI UX Designer

SERVICES

UX Design

About the project

My Role

As the UI/UX Designer, I audited the existing signup funnel to create a more frictionless and aesthetically refined user experience. I redesigned key entry points from interactive pop-ups to streamlined footer forms ensuring they felt like an integrated part of the luxury shopping journey rather than an interruption. By simplifying form fields and enhancing the visual hierarchy, I successfully optimized the path to subscription, balancing YSL’s high-fashion elegance with a high-performance design that drove measurable growth in user engagement.

Smooth Scroll
This will hide itself!