Ongna

OVERVIEW

ONGNA is a Toronto-based, gender-neutral streetwear label that bridges the gap between traditional Assamese heritage and modern urban design culture. Rooted in the philosophy of "slow fashion," the brand produces limited-edition, experimental pieces in intentional batches to prioritize sustainability and individuality over mass production. Their collections often incorporate cultural storytelling and unique craftsmanship, earning the brand international recognition and a following among prominent artists such as Rema, Davido, and Omah Lay.

YEAR

2025

ROLE

UX Designer

SERVICES

UI UX Designer

About the project

My Role

I spearheaded the creative direction and Shopify development for ONGNA, bridging the gap between traditional Assamese heritage and modern streetwear. By navigating platform limitations through strategic art direction and conceptual photoshoots, I anchored the digital experience in the brand's pillars of sustainability and cultural storytelling. The result is an intuitive e-commerce platform that mirrors ONGNA’s 'slow fashion' ethos and creates a deep emotional connection with a global audience.

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Ongna

OVERVIEW

ONGNA is a Toronto-based, gender-neutral streetwear label that bridges the gap between traditional Assamese heritage and modern urban design culture. Rooted in the philosophy of "slow fashion," the brand produces limited-edition, experimental pieces in intentional batches to prioritize sustainability and individuality over mass production. Their collections often incorporate cultural storytelling and unique craftsmanship, earning the brand international recognition and a following among prominent artists such as Rema, Davido, and Omah Lay.

YEAR

2025

ROLE

UX Designer

SERVICES

UI UX Designer

About the project

My Role

I spearheaded the creative direction and Shopify development for ONGNA, bridging the gap between traditional Assamese heritage and modern streetwear. By navigating platform limitations through strategic art direction and conceptual photoshoots, I anchored the digital experience in the brand's pillars of sustainability and cultural storytelling. The result is an intuitive e-commerce platform that mirrors ONGNA’s 'slow fashion' ethos and creates a deep emotional connection with a global audience.

Smooth Scroll
This will hide itself!

Ongna

OVERVIEW

ONGNA is a Toronto-based, gender-neutral streetwear label that bridges the gap between traditional Assamese heritage and modern urban design culture. Rooted in the philosophy of "slow fashion," the brand produces limited-edition, experimental pieces in intentional batches to prioritize sustainability and individuality over mass production. Their collections often incorporate cultural storytelling and unique craftsmanship, earning the brand international recognition and a following among prominent artists such as Rema, Davido, and Omah Lay.

YEAR

2025

ROLE

UX Designer

SERVICES

UI UX Designer

About the project

My Role

I spearheaded the creative direction and Shopify development for ONGNA, bridging the gap between traditional Assamese heritage and modern streetwear. By navigating platform limitations through strategic art direction and conceptual photoshoots, I anchored the digital experience in the brand's pillars of sustainability and cultural storytelling. The result is an intuitive e-commerce platform that mirrors ONGNA’s 'slow fashion' ethos and creates a deep emotional connection with a global audience.

Smooth Scroll
This will hide itself!

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